Edelman is a group that does an annual survey of many things involving the amount of trust that the public has for their institutions. Their annual report is very interesting and way too long to talk about here. The four groups where they measure trust are businesses, governments, the media and nonprofit organizations.
The overall level of trust that Canadians feel for their institutions has dropped below 50% for the first time. 2015 it was 52%, 2016 it was 56% and in 2017 the level is 49%.
This drop is largest for governments and the media but business and nonprofit groups also saw a decline. This means that Canada is not immune from the populist trends that are affecting other countries.
If you apply the statistic to your group — it means that only 49% of your stakeholders trust you. Put that on the agenda for the next board meeting.
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